Logo Design Price Guide
The market for company logo designs is a competitive one indeed. Various logo design firms provide a wide choice of design packages to cater for different customer requirements and budgets.
With such a variety of options to select from, the question most people ask is how much should one pay for a decent logo design.
On the whole, logo design price ranges from as surprisingly low as $30 to thousands of dollars. Not surprisingly the more you spend the more extras you can look forward to. But to help you decide on which logo design price would better correspond to your needs, take a peek at the guide below.
Below $100 Logo
These custom logo designs may be cheap but the good design quality has astonished many. But a little homework is needed to ensure you get the best corporate logo designers at this price bracket. This range is most suitable for customers who want their logo creations fast with limited interaction on a small budget.
$100 - $1000 Range
If you have a little spare change and some time, you can afford to engage logo designers who are more service oriented. The design quality is comparable to those in the sub $100 logo design price range. Having said that, they provide a more personal approach when dealing with customers. They gladly take the time to speak to customers about their needs.
$1000 - $5000 Range
Traditional business logo designers commonly charge this rate for their work. They spend a good amount of time trying to get as much relevant data as possible before creating a logo. Their analysis of your company, competitors,merchandise and target groups would allow them to advise you on what look and feel you should lean towards. I would suggest this category to anyone who may afford it. The probability of the custom logo designs being of higher quality than those in the first two categories is highly likely plus you get valuable advice as well.
$5000 and More
This range befits those who plan to launch branding campaigns. Branding companies produce logos as part of a corporate identity development exercise. Each individual logo is presented together with a thick blueprint that would normally contain the logo rationale, logo dimensions and logo usage conditions. The presence of the blueprint does wonders to the perceived quality of the logo designs. This choice is best suited for large international organizations who can spend on branding and rebranding themselves and their products.
Before make your choice, it is always best to take a step back and evaluate what you really need. If you are just starting your business, chances are that you would be on a very restricted budget. It is perfectly normal to opt for an affordable logo designer as long as you do a little bit of research. Visit logo design sites and have a look at their logo samples. If they can deliver what you need at this period of time for a figure that would not stretch finances, then it might be an option you should really give some thought to.
Dave Kilmanrock has been in the advertising industry for over 15 years. He has written and co-written various articles on branding. He believes you should always opt for the logo design price that offers the best value for money.
